Our digital growth guide to scaling your business fast.
“Your team have pulled off launching two websites, two CRMs and maintained our digital media strategy - a massive THANK YOU!”
“We have seen exceptional growth in lead generation and traffic to our site has never been better!”
Real Estate
Education
Consulting
Tourism
Retail
Investing
Information Technology
Saas
Technology
Trades
Property Investment
Dental
Physiotherapy
Psychology
Apps
Financial Planning
Childcare
Property
Finance
Health & Fitness
Events
Equity Partners
Pest Control
Roofing
Industrial
Digital Products
Hotels
Vehicle Servicing
Membership Programs
Real Estate
Commercial Cleaning
Manufacturing
Strategic planning to market your business in only the right channels
Growth objectives mapped to performance KPIs (we’re only successful if we’re getting you results)
Phone tracking and Google Analytics setup to correctly measure marketing campaign effectiveness
Full funnel reporting (know your Cost per Enquiry, Cost per Sale, Conversion Rate from Lead to Sale)
Executive At-a-Glance Realtime Dashboard reporting across digital channel
Google Adwords campaigns linked to high conversion landing pages that converts visitors into leads
Facebook Ad campaigns that create awareness for local prospects AND drive enquiries
Local SEO campaigns that get your business ranked at the top of Google’s SERPs and Google Maps searches
Social Media management that grows your audience and engages with local customers (providing sales support and customer care)
Conversion optimised websites and landing pages integrated right into your CRM
Build trust with reputation management that creates undisputable positive word of mouth about your business on Google and Facebook
Convert fast with on-site chat to capture prospects ‘just checking you out’ and convert them into sales opportunities
Content Marketing to engage with new prospects and existing customers to build trust and increase retention
CRM solution that integrates to your website and Call Tracking to capture all leads and measure your Sales Pipeline
Automated lead nurturing campaigns to build trust with your leads
Track the source of leads into sales to measure the effectiveness of marketing campaigns
Net Promoter Score (NPS), customer review and referral campaigns automated
“Sometimes have to remind myself that these guys are not our own internal marketing team, it's that seamless.”
Our client now enjoys position #1 ranking (the top 2 are Ad placements, 1 of which is our clients) in Google Maps for the market’s #1 competitive keyword.
In months our Reputation Management Solution has allowed our client to quickly build over 160 positive reviews online:
60 reviews of Google with an average review score of 4.9
73 reviews on Facebook with an average review score of 4.8
Which business do you think our client’s prospects will choose? Our client with 160+ ecstatic customer reviews, or their competitor with 2 reviews and a rating of 3/5 stars?
Every month they recieve free traffic from Google while competitors pay over $10 per click for many of these keywords
Our client wanted to increase the percentage of visitors into enquiries, especially from paid traffic sources such as Facebook and Google Adwords.
Last year their site-wide conversion rate was 3% (website session to enquiry).
To boost their conversion rates, we implemented 8X highly optimised conversion landing pages.
1,096% increase in leads
For every 1,000 visitors they get an extra 110 leads!
We professionally optimised their Google My Business listing using a 2 pronged approach:
We updated their GMB listing running through our 16-point checklist
We launched a fast attack citation building campaign and secured 30+ citations in less than 2 weeks
You can see where the client was before we conducted this work, in the red circled area on the above chart.
Quickly DOUBLED the number of views to their GMB Listing
Within 2 weeks they registered the HIGHEST call enquiry day on record
Our client has 10+ locations, so local SEO is a crucial channel for them.
To improve their local ranking in Google Search Google’s Maps results we:
Optimised each of the Centres’ GMB Listings
Ran a monthly citation building campaign to drive up the number of high quality
Ensured the NAP was present on every Centre location webpage
Build a high converting website for them
Over 80% of the location are now listed position #1 in Google for their local search term
The other centres are ranked positions 2-3 (but we have a plan for improving them!)
Our Search Engine Optimisation strategy for our client has enjoyed the following results:
Year on Year increases of (at least) 46% in organic session growth for the last 3 years
810 enquiries from organic visits to the blog, with a conversion value of over A$700,000 last year
3,607 enquiries from organic visits to the website, with a conversion value of over A$4,000,000 last year
Our client now enjoys position #1 rankings for some of the market’s highest demand keywords:
Every month they recieve free traffic from Google while competitors pay over $10 per click for many of these keywords
We mailed this email campaign on the 13th of March:
Email is delivering big time for our tourism client.
From 1 campaign we have driven 601 new sales leads with a value to the business of $88,450.
Email holds the 2nd place in marketing channels by volume of conversions (behind paid search) in this 2 month period, but it is by far the most efficient:
Email conversion rate: 56.50%
Site wide conversion rate: 18.33%
Best of all, the client is paying cents to mail out to thousands of users in their database!
133 leads for an ad spend of only $449.98
$10,000+ Return on Investment from property sales means this client enjoyed a 2,122% ROI
Less than a $50k investment in Ad Spend yielded over 4,500 leads of products priced over $2000 (Est. ROI over $1,000,000 in revenue)
Cost per Lead just $10.86
Conservative estimate of 1,967% Return on Ad Spend
14 campaigns
13,231 Ad Groups
5,437 Keywords
11,950 Negative Keywords
11,748 Ads
29 Ad Extensions
Despite seeing significant competition ramping up over the last few years (think Booking.com), we’ve managed to improve the results account wide every year:
24.35% average increase in leads year-on-year
20.55% average reduction in Cost per Lead year-on-year
23 campaigns
1,056 Ad Groups
6,482 Keywords
3,879 Negative Keywords
10,402 Ads
225 Ad Extensions
Leads
Cost Per Lead
To give the client team increased visibility, we mapped their Loan Application process to the Google Analytics eCommerce module and worked with their development team to use Google’s Measurement Protocol to send Funded Loan data from their .NET backend (not web based) back to Google Analytics.
This work gave us the valuable link from paid traffic campaigns to Funded Loans, which opened the door to reviewing the true ROI of Ad Campaigns by measuring Cost per Application, and Cost per Funded Loan. Using this data driven approach has allowed us to test and scale Ad Campaigns on Google with dramatic results:
527% growth in Funded Loans via Adwords in the first 3 months
62% decrease in Cost per Funded Loan via Adwords in the first 3 months
50 campaigns
365 Ad Groups
1,102 Keywords
19,026 Negative Keywords
1,344 Ads
554 Ad Extensions
Visibility from Ad Click on Adwords right through to Funded Loan with a Custom Built Google Dast Studio real-time performance dashboard:
975 leads at a Cost per Lead of $9.80
Ads achieved Relevance Score of 8 out of 10 - to a cold audience!
Client’s business expanded to other States based on the success of this Facebook Ad campaign
"For the last 4 years, Content First have delivered our blog content, and we’ve seen our website traffic almost double EVERY year! The process couldn't be easier, we're practically hands off the whole process!"
15 of the top 20 viewed pages on site were blog posts
Blog posts drove 252,125 page views (53% of the total website traffic)
1,812 enquiries from organic search channel (82.93% of site wide enquiries)
32,212 page views (8.36% of all website traffic)
30+ page 1 keyword rankings
199 keywords ranked
To achieve this phenomenal result, we identified this topic as a high performer, then supersized the article!
“The whole process exceeded my already high expectations. It was quick and painless, and we were very happy with the end result.”
Our client wanted to target large retailers for this campaign. In order to attract this exclusive target audience, we developed a high quality content-based strategy:
The target audience: training managers in large retail firms
The insight: retailers were always looking for the next competitive advantage, and technology is growing rapidly in this space
The solution: a white paper focused on how next generation retail training technology can help retailers improve customer experiences
This campaign achieved great results reaching into a very targeted audience of training managers of large retail firms:
Landing Page conversion rate: 24% (cold traffic)
Average Cost Per Lead: $15.60
(We generated leads from Woolworths, Masters, Christian Dior, Dolce Gabbana, Samsung, Office Words, Dick Smith, Ted Baker, Hair House Warehouse, Coles, Yale, Billabong, Spec Savers, Chubb, Harrods, 7 Eleven, and more)
“The Lead Magnet guide was the single best performing piece of marketing I’ve ever invested in!”
To improve our clients lead generation results, we recommended a 3-tier approach:
Redesign the website with modern conversion principles
Develop a Lead Magnet to be used as an exit intent pop-up offer (triggered on the website when someone appears to be leaving the site)
On-site chat to engage with website visitors
In 4 months since we’ve gone live with the new site we have recorded:
877 downloads of the Lead Magnet
2,590 enquiries through live chat
Total of 288 enquiries per month (with no additional Ad Spend - just using the traffic they already have!)
With market analysis, competitive benchmarking, and our Digital Health Check we quickly prioritise the low hanging fruit and the right channels for you to execute on. Click to read more about our 10-step Digital Strategy Planning process.
We set growth goals based on our strategic planning that are tied to KPIs at an Enquiries and Sales goals.
We also bring ALL your marketing channels into a proprietary data warehouse and report back to a dashboard that shows real-time activity of performance against lead and sales KPIs.
If you are using our CRM and Marketing Automation solution, we can pull in your performance across your sales pipeline (how well your sales teams are converting leads). We can also link up offline conversions with Google Analytics to track purchases back to online enquiry website sessions.
Our Advertising campaign specialists leverage Google Adwords and Facebook to reach into your customer personas and target markets. We have a great track record of increasing performance of the campaigns we manage. The results? More enquiries and sales for your marketing dollars. Here’s more information about our Google Adwords Ad campaign management and our Facebook Ad campaign management.
We’ve cracked the code to get our clients ranking at the top of Google for competitive search terms. We use a combination of on-site SEO, content marketing and white hat link building techniques to secure top rankings. Read more about SEO approach here.
Nothing discourages prospects more than negative online reviews. Our Reputation Management Service buries any negative reviews with a steady stream of positive reviews on Google and Facebook every month. Great online word of mouth increases trust, converts more visitors into leads, and gets your business ranking higher. Learn more about our Reputation Management process.
We build highly effective, blazing fast and SEO optimised websites that look beautiful on all devices. Enquiry Calls to Actions that are linked right into the CRM setup to send leads right to your sales team. Learn more about everything that goes into planning and building an effective lead generating website.
Want to build a social following? Want a team to manage the content and community in your social channels? Would you like quality content shared daily, and a friendly team member to answer prospects and parents’ questions? Delegate this time consuming task to the experts. Here’s more about out social media management process.
Our team of writers love to write engaging and share-worthy content that will connect with prospects, build trust and engage with existing customers. Read more about our Content Marketing process here.
Get your Lead Nurturing, Sales Tracking & Performance under control with our CRM & Marketing Automation platform.
We’ve heavily optimised Active Campaign (the market’s leading low cost - high feature CRM) and developed custom features:
Integrated to your Conversion Website, Call Tracking and Ad Campaigns to track the source of all leads
Sales Pipeline visualisations so that you know how many opportunities are in the pipeline
Lead Nurturing email campaigns for all new prospects
NPS and customer feedback / review campaigns automated
Plus much more
Learn more about how we roll out an effective CRM process here.
For Less Than The Cost Of Hiring 1 Junior Marketing Graduate
Free-
lancers
Freelancers
Experience running successful campaigns in over 30 industries with hundreds of thousands of dollars in Ad Spend. Over 20 years professional digital marketing experience at a director level.
We build marketing & sales reporting dashboards, with custom data warehouse that pulls ALL marketing data (Facebook, Adwords, SEO, etc.) & CRM sales data to give an end-to-end performance of advertising campaigns.
We understand your business growth drivers using our Growth Model and set and measure the KPIs that really matter. We are aiming to drive more revenue for your business, while reducing churn.
We are a best practice agency. We are a Google Partner agency, a Digital Marketer Partner agency and we are Google Analytics certified. We draw on industry and enterprise best practices and implement them into your business.
We have a cross discipline team of digital strategists, copywriters, conversion specialists, CRM experts, designers and analytics nerds who will all be working on your account.
We have experience managing campaigns across the whole Customer Journey, from lead nurture, to sales support, to product launches, to customer onboarding, to upsells and cross sells, to email newsletters, to review and referral campaigns.
We implement a tracking and analytics system to understand the performance of your campaigns. We set meaningful KPIs which are tracked and reported to monthly.
We value transparency. Our experts regularly report to you on the actions being taken on your account. You will never be left guessing what’s being done on your account.
Q. How long does a strategy take to design and implement?
A. We generally deliver a 12-Month Digital Strategy in 10 working days.
Q. How long until I see results?
A. It depends on where you need to improve your capabilities across your digital marketing stack. For example, we can have an Adwords campaign live and running traffic to your website or landing pages within 2 weeks. Other channels for example SEO, required a longer timeframe to deliver ROI. The best thing to do next is book a time with our team so we can give you our recommended next steps based on your needs.
Q. What businesses are not a good fit?
A. New startups without funding, e-commerce businesses that sell small price point items to name a couple. Typically we work with clients that have a revenue of $2M+ per year and a marketing budget of $3,000+ per month.
Q. How long does it take to setup and implement a robust and accurate digital reporting suite?
A. We turnaround a Google Analytics setup in around 10 business days, depending on the complexity of the setup.
Q. We’re keen to know more what are the next steps?
A. Click the Get Proposal link, complete the form and we’ll get things moving.
Q. How long have you been around?
A. We were incorporated in January 2007.
Q. We already have a marketing agency, can you perform an objective audit on their performance?
A. Yes, we can review your existing performance and capabilities, and make recommendations about the quality of the work and opportunities for improvement.
Q. Can your team build out the sales funnel you design in the strategy?
A. Yes, we have a team of copywriters, digital strategists, conversion designers, Facebook Ad specialists, Adwords specialists, tracking and analytics experts who can quickly and affordably build out your sales funnel.
Q. How do I measure ROI?
A. We measure ROI as Profit / (Ad Spend Cost + Marketing Services Cost).
Q. Will you work with our existing partners
A. Yes we can work with existing partners to develop your sales funnel strategy. We have however found that it generally works best when one party is responsible end-to-end for your strategy execution.
Q. How long does it take to setup and implement a robust and accurate digital reporting suite?
A. We turnaround a Google Analytics setup in around 10 business days, depending on the complexity of the setup.
Q. Are there monthly KPIs aligned with the actual performance metrics in your reporting dashboard?
A. Yes, we set performance KPIs for each stage of your funnel (REACH, LEADS and SALES) quarterly. These are reflected on your dashboard and each month you will be able to track performance against these goals.
Our team are certified in Digital Marketer's methodology:
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