Our digital growth guide to scaling your business fast.
We connect your CRM or Marketing Automation platform with your website forms to track anonymous website visitors into leads and sales opportunities.
Nurture leads with automated lead nurture campaigns. Score leads to identify sales ready leads. Cross sell, up sell, ask for reviews and referrals - all automated!
Track the source of new leads back to marketing campaigns on Facebook and Google Adwords. Finally link marketing to offline sales to uncover the true marketing ROI.
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We understand your business growth drivers using our Growth Model and set and measure the KPIs that really matter. We are aiming to drive more revenue for your business, while reducing churn.
We are a best practice agency. We are an Active Campaign Partner agency, a SharpSpring Partner agency, a Google Partner agency, a Digital Marketer Partner agency and we are Google Analytics certified. We draw on industry and enterprise best practices and implement them into your business.
Experience running successful campaigns in over 30 industries with hundreds of thousands of dollars in Ad Spend. Over 20 years professional digital marketing experience at a director level. We know what works.
We incorporate CRM & Marketing Automation in conjunction with a cross-channel approach. We often match CRM & Marketing Automation with Email Marketing, Sales Funnel Design, Reporting Dashboards, Reputation Management and Google Analytics Setup to maximise results.
We have a cross discipline team of digital strategists, copywriters, conversion specialists, CRM experts and analytics nerds who will all be working on your account.
We have experience creating campaigns across the whole Customer Journey, from lead nurture, to sales support, to product launches, to customer onboarding, to upsells and cross sells, to email newsletters, to review and referral campaigns.
We implement a tracking and analytics system to understand the performance of your campaigns. We set meaningful KPIs which are tracked and reported to monthly.
We value transparency. Our experts regularly report to you on the actions being taken on your account. You will never be left guessing what’s being done on your account.
We offer a free Email Marketing audit against industry best practices to new clients - this will identify areas for improvement and quick wins. Ask us for an audit today!
Our client is a provider of boutique early learning with 16 centres around the country.
Using our custom developed Active Campaign CRM, we have automated their enrolment process:
Enquiries tracked back from source of marketing (Adwords, Facebook, SEO, etc.)
Book a Tour email process
Tour missed follow up email
Registration form email process
Enrolment form email process
Enrolment registered
This allowed us to map their enrolment funnel to give the business executives a clear view of their sales funnel and incoming enrolments.
Having automations and templates in place has conservatively saved each Centre 4 hours per week (4 x 16 centres x 4 weeks = 256 hours per month) in SAVED labour costs and increased productivity.
Automations drive the entire enrolment process
Email templates save centre managers hours of time each week
Lastly we built a proprietary data warehouse using Google Big Query to link online marketing campaigns with offline enrolments tracked through the CRM.
This gives a clear link from marketing to sales, and provides a Cost per Enquiry and Cost per Enrolment in real-time, with data filterable by Centre.
“Sometimes have to remind myself that these guys are not our own internal marketing team, it's that seamless.”
We manage Facebook advertising, Google Adwords advertising and Content Marketing to drive leads for this client.
As we ramped up marketing, the increased lead flow put pressure on the manual sales processes, so we worked closely with their sales team to design & implement Zoho CRM.
In the process we took their entire manual sales process from MYOB invoicing system (which required an additional headcount to manage), to a streamlined system developing a custom sales and invoicing platform within Zoho CRM.
We then connected Zoho CRM to Xero using Workato integrations to support their accounting needs.
We then integrated a Call Tracking solution across all marketing channels and on-site chat, directly into the CRM, to provide visibility on the source of leads and sales.
This has enabled a true Cost per Acquisition so that each marketing channel can be held accountable to ROI.
The result is a cloud based marketing and sales platform that has the systems and processes to scale and keep pace with a competitive and fast changing industry.
Understand your business requirements
We start with a Planning Workshop to understand your lead nurture processes, sales processes and follow up processes, with the goal of prioritising how we setup the CRM and which marketing automations we build.
Custom fields mapping
Based on the information requirements you have for every new lead and customer, we will map the custom fields in the CRM.
Data migration from your existing platform
Our team will transition all your data (customer lists, automated campaigns, email history) from your legacy systems into your new CRM.
Invite your team to the platform
We’ll setup each of your team members as users in the platform, tailoring access with different permission levels as required (for example, only provide access for manager at a specific location to their sales pipeline).
Setup your sales pipeline
We create a custom sales pipeline that is tailored to your sales process. This allows you to quickly view all leads by pipeline stage, quickly showing potential revenue in the pipeline and actions to take.
Integration of forms on website
We’ll setup all of your enquiry and conversion forms on your website and sales page to integrate new lead data straight into your CRM. This setup also enables on-site tracking so that you can see every lead’s interaction with your website over time.
Setup automated tasks and deals
We then create all the required tasks that will be automated in the system. For example, a new lead comes in and we have a task that creates a new Dead in the sales pipeline, assigns it to the sales manager, and creates a task for the sales manager to assign the deal to a salesperson.
Develop marketing automation campaigns
Now we’ll develop the marketing automation campaigns we mapped out in your Planning Workshop. Common campaigns include lead nurture sequences, sales processes, customer onboarding series, review and referral requests.
Set up of reporting dashboards
To wrap up the setup of your new CRM, we bring your CRM sales data into a reporting dashboard to give your team an executive snapshot of marketing and sales performance all in one place.
Training for your team
Finally, to move the CRM into production your team members need to know how to use it. We provide training to bring your team up to speed.
Boom! You’ve got a new lead! Now what?
Your CRM and Marketing Automation platform is there to help streamline, standardise and automate your marketing and sales touchpoints.
We use this technology to nurture leads, support sales processes, deliver delightful customer onboarding, cross sell and upsell, and ask for reviews and referrals.
Your CRM & Marketing Automation program fits into the Make More Sales stage of your customer acquisition funnel:
Digital Strategy
Sales Funnel Design
Analytics & Reporting
Facebook Advertising
Google Adwords Advertising
Social Media Management
Search Engine Optimisation
Local Search
Web Design & Development
Conversion Landing Pages
Conversion Rate Optimisation
Content Marketing
Lead Magnets
Reputation Management
CRM & Marketing Automation
Email Marketing
Sales Copywriting
Q. What are the top benefits a CRM can bring to my business?
A. A CRM, or Customer Relationship Management platform is there to help you manage your customer relationships at scale. It allows you to streamline, standardise and automate your marketing and sales processes. It can also play a valuable role in reporting and understanding your sales pipeline and manage your sales team.
Q. Can you migrate my data from one CRM to another?
A. Yes! Part of our service for setting you up in our customer CRM is to migrate your data from your existing CRM provider to our solution.
Q. Can you advise on integration options between various systems.
A. Yes! We will make strategic recommendations on integrating your CRM with any backend systems you use to run your business.
Q. Can the CRM integrate with my cloud accounting software such as Xero and MYOB?
A. Yes! We can (and have) integrated our client’s invoicing and accounting from the CRM into cloud based accounting platforms saving them hundreds of hours of manual processing.
Q. What do you need from me to get started?
A. Our first step in rolling out a CRM build is a business process automation workshop to understand your business, map out your sales processes, and step through the different marketing automations which would add value to your business. We’ll need you involved in this!
Q. How do you decide which CRM is right for our business?
A. It really comes down to doing a needs analysis of your business, data capture and business process requirements. Then evaluating the various CRMs on the market to find the platform with the right features and price point for your business.
Q. Can you design and setup custom marketing automations for me?
A. Yes! We run business process automation workshops to understand your business, map out your sales processes, and step through the different marketing automations which would add value to your business.
Q. How can marketing automation help my business?
A. Marketing automation allows you to streamline, standardise and automate your marketing and sales processes. It saves you time, and allows you to service more customers while delivering a quality experience as you scale.
Q. What do you recommend is great CRM for small businesses on a budget?
A. With no per user fee, ActiveCampaign offers email marketing, marketing automation and rich CRM features out of the box with over 150 integrations and a clear, easy-to-use interface. If it meets your feature requirements you may have a hard time justifying paying $$$$ for Hubspot, Marketo or Infusionsoft when you can achieve similar results at a fraction of the price with ActiveCampaign.
Q. Do you offer training and support?
A. Yes! We will provide you are your team with a live training session, along with written and video documentation outlining how to use the various features of the CRM.
Our team are certified in Digital Marketer's methodology:
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