. Internet Marketing Workshops - Program

Search Engine Optimisation - Boost your Google ranking!

"97% of online purchases start with a search engine". Search Engines are one of the most crucial aspect of website development. If your website does not appear in Google when a potential customer searches for a product or service you might offer you will miss out on an incredible amount of business.

Having a website that is not search optimised is like having a phone line but not being listed in the phone book!

This half-day workshop covers:

• Writing keyword-rich Page Titles and Headers
• The truth about Meta Tag
• "Submitting" to search engines and directories
• How to find keywords that will drive traffic to your site
• Linking strategies to increase your ranking on Google
• Writing compelling content
• Measuring traffic to your website
• And much, much more!

Pay Per Click Marketing - Google AdWords Untangled!

Pay Per Click Marketing is a marketing technique that allows you to get your product on the first page of the Google search engine results in 15 minutes. You will only have to pay a pre-defined amount every time a potential customer clicks your ad.

In this workshop you will learn how to set up your campaign, what mistakes to avoid and to to increase not only click through rates but conversions! One of our attendee's favourites!

This half-day workshop covers:

• The advantages of Pay Per Click over traditional advertising
• How to generate instant traffic and convert leads into sales
• How to set up Google AdWords like a pro
• How to build your campaign and avoid costly mistakes
• How to best monitor and tweak campaign for increased return on investment
• And much, much more!

Web Analytics - "Can't measure? You can't improve!"

This workshop is solely designed to help business owners set up the Google Analytics tool, configure it and analyse the results. It is a must for any website owner who does not want to invest money without seeing any return!

This half-day workshop covers:

• Why you can't go without measuring your traffic
• Google Analytics setup - step by step
• Google Analytics configuration and goal setting
• E-commerce settings
• How to read the reports, study your data and make the changes!
• And much, much more!

Search Engine Marketing - Make the Web work for you!

This workshop will bring each participant up-to-date with the latest best practices in Internet Marketing and give them a sound understanding of what Search Marketing is and how their business can directly benefit from it.

Be prepared for a few "ah-ha" moments and ready to access everything you always wanted to know but never dared to ask about online marketing!

This full-day workshop covers:

• Key tourism statistics available online for your business
• Making your website work and the 6 common webdesign mistakes
• Marketing with the likes of Trip Advisor
• Search Engine Optimisation (SEO)
• Pay Per Click (PPC) with Google Adwords
• Keyword research for SEO and PPC
• Measuring with Analytics
• And much, much more!

 

How do you book our Online Marketing Workshops?

We work with local and regional tourism organisations who will generally set up half a day or one day workshops for their members. We also set up independent workshops and speaking events on request.

You can contact us by phone: +61 405 063 580 or by email contact@untanglemyweb.com