How we can make it work for your business

You already have a website or you are planning on getting one? First thing you need to know: Web development and Search Engine Optimisation are two different jobs - a bit like a baker and a pastry chef. I am sure a baker can bake ok tasting cakes but if you had the choice, which ones would you buy?

Tourism website optimisation is not only a case of adding the word "tourist" here and there in your content and clicking on a button so your site gets submitted to Google. The search engine optimisation industry is very fast-paced - at Untanglemyweb.com we spend up to 3 hours a day learning and testing the latest optimisation strategies. Thank God we love our job!

SEO is different to Search Engine Marketing. SEO is often referred to as what you see on the left of Google - the organic search results. You do not pay to appear in the organic search results of a search engine. You simply need to be "optimised".

Optimising your website to attract the online traveller

We will work with your tourism business and optimise the following:

  • Keywords: they are what help your tourism site get recognised by search engines and as a result direct potential clients to your business
  • Page optimisation: it is the process of ensuring that your site is built in the most effective way to be best indexed on search engines
  • Home page optimisation: should target your most competitive keywords
  • Site optimisation: it is crucial to look at every page of your site to make sure the design is cohesive and streamlined both for clients and search engines (eg. using text-based navigation instead of image-based, having a sitemap)
  • Link strategy: you want your website to have links from other well ranked and high quality tourism industry websites. You do not want to pay for links. This practice used to be used a few years ago but your website will be banned from search results if you still do so.

A well-thought search engine optimisation strategy will increase your Page Rank on Google. In essence, Page Rank tells you the value Google gives to a web page. If your Page Rank is low, you will most certainly not be listed on the first few pages of Google!

Search Engine Optimisations magicians to not exist !

Optimisation results are not visible from one day to another. Any professional who promises you to get you on top of Google in a week is a liar. Why? It simply takes time for Google's robots to crawl your website and realise that the content has changed. After all, there are over 200 billion webpages on the Internet and Google aims at indexing half of them.

To continue with the baking example, optimisation really is like baking a cake. You need all the right ingredients in correct proportions, or your cake won't rise and there is little chance it will be purchased. At Untanglemyweb.com we basically grew up in a search engine optimisation bakery. We are experienced at weighing the ingredients and know the tricks. We also experience new recipes all the time to stay ahead of the curve. However, there is no magic, we do not use flavour-enhancers or additives to shoot your site to the top and as all it would do is get you sick in the long run.

Contact Fabienne on +61 405 063 580 or contact@untanglemyweb.com -

We specialise in working with small & medium Tourism businesses

We are one of them after all!