Link Building and Link Popularity
Link building, together with keyword-rich content, optimised pages and site structure is one of the most important part of achieving a high-ranking website in today's search engine day and age. In other words, you need industry relevant and high quality websites to link to your site in order to increase your ranking on Google, Yahoo! and other search engines.
Search engines perceive incoming links to your site a bit like a "vote". Search engine do not only count the number of votes but track the reputation of the sites linking to you. The combination of the number, quality and number of incoming links to your site is known in the SEO jargon as link popularity.
Our recommendations to ge links to your tourism website
- Create content that is interesting and that other people will want to link to. Easily said, rarely done!
- Identify your industry heavyweights who have quality websites and approach them to see what needs to be done for them to link to your website. Start by contacting your regional tourism association and chambers of commerce and get links from them.
- DON'T BUY LINKS from non relevant websites
- Do not do reciprocal linking - search engines don't like it
- Do not link to your homepage but to the most relevant page of your site (also called "landing pages")
- Try to get your keywords in the links pointing to your website
- Produce articles, get them syndicated and write on tourism blogs
- Submit to directories - try and source directories that are relevant to the travel and tourism industry. You might want to Google a few keywords!
Want to know more or start developing a linking stategy for your tourism business?
Contact Untanglemyweb.com today