Located at the Noosa North Shore Equestrian centre and led by Triple Olympian, Alex Watson. Equathon's aim is to bring people and horses together in rewarding relationships. Their clients range from elite competition riders in a range of equestrian sports to people looking for a special vacation experience with beautiful horses.

With a TV documentary looming we had just two weeks to design build and optimise Equathon's website. We then spent time handing over the reigns and upskilling their staff on how to drive their new DotNetNuke Content Management System, that enables them to update their content whenever they need to.


We had until March 7th to create a brand new web strategy, which involved:

• Custom design of the website
• Implementation of Dotnetnuke 5.0 content management system
• Talking to Alex on a daily basis to explain what content he had to provide us with
• Shaping Alex’s content to make it Web friendly
• Formatting images, editing images, uploading images
• Setting up hosting and Equathon.com.au as well

By March 5th, the website was live and was set up for Tourism 2.0 incorporating:

• Rotating banner images
• Live weather updates with Time and date so overseas customers don’t call him to book at 2am
• Google maps integration
• Tripadvisor integration once Alex builds Tripadvisor reviews
• Google Analytics
• Video ready once Alex builds short videos of his customer’s experiences they will be displayed on the site

Results

• Project went live 2 days early
• User friendly fun website with dynamic content, which reflect’s Equathon’s high quality horse tours
• Website fully editable with state-of-the-art content management system
• Website indexed on Google within 2 days
• Client can track conversions with goals on Google Analytics