Project: Roma Explorers Inn
Features: Self-managed with CMS, Slideshow, Google Maps, Reviews, Facebook, Accomodation Display System, Weather, Online Booking system, TripAdvisor integration
Services: Graphic Design, Copywriting/Content shaping, Keyword Research, On page optimisation, Google analytics setup, Search engine optimisation, Training and coaching
Technology: DotNetNuke CMS, XHTML, CSS, ASP.NET, jQuery, Google Apps
Roma Explorers Inn opened in October 2006 with the idea to cater to Outback tourers, business travellers, conferences, family vacationers and very special events. Where the outback comes to you, the town of Roma boasts the Home of The Big Rig Tourist Park, Heroes’ Avenue and the Romavilla Winery and Roma Explorers Inn specialise in helping you see them all!
Why a new website was required
Roma Explorers Inn needed a website that showcased all of their facilities available for almost every type of visitor. Their current website has limitations that didn't allow Mags and her team to position their business online where it really should be to truly represent their product and turn visits into sales.
Without breaking the bank, Roma Explorers Inn decided to take advantage of the research UntangleMyWeb.com have performed over the years and use a conversion friendly template accommodation website. Choosing a custom background and getting some fresh content written, Roma Explorers Inn now have a self-managed and search engine friendly website that reflects their style and professionalism.
What we did
- Incorporated the existing logo of Roma Explorers Inn, we
created a classic rustic background for the outback inn on one of the Smart Accommodation Website templates.
- Implemented a user friendly content management
system that caters for dynamic content that can be edited and updated
with ease by the operators themselves
- Integrated an accommodation display system so their content is displayed in an
interactive format that's geared to convert visitors
- Built the website using a search engine friendly CMS and advanced SEO
modules such as as friendly URL and 301 page redirection module
up a Google Analytics to track critical information such as where visitors are sourcing from
- Included integration with Google Maps
- Copywriting for new pages and shaping existing content
- Custom forms and reviews for user interaction
- Search Engine Optimisation foundations (Page titles, meta descriptions and H1s for each page) to ensure the site is being found for key terms
- Set up of Google Apps for the business
Mags and her team a user and search engine friendly and website geared to sell.
They have been able to leverage of smart technology instead of building
their website from scratch therefore saving them a lot of time, money
They can also train any of their staff on how to use their new website using UntangleMyWeb.com's very own set of training videos which are freely available to our clients, 24/7!