These are the comments we get after every training session we deliver, week after week. Tourism and small operators understand the importance of the web in their business but do not know where to start as the web sounds mysterious and daunting.
Our Internet marketing workshops are designed to bring operators up to speed with where their online platform should be in this day and age. Fabienne and her team speak plain English instead of hair-raising technical jargon making it simple for delegates to understand key online marketing concepts and empower operators to apply these concepts to their business.
Workshop topics
Further to the feedback received from our clients and tourism operators we have consolidated our tourism marketing workshops into 12 workshop topics that can be delivered over a hands-on, half-day session in your region. Webinars are also available. Topic overviews are shown below or
download our course-summary
download our course catalogue
download our price sheet and request for proposal
download information about MyWebSchool.com
Each one of our workshop includes a comprehensive course manual for each operators.
If you would like us to develop a custom workshop for your region we would be more than happy to do so.
Internet marketing health check
This is the ideal course for those who want to improve their online marketing strategy. Tourism operators will be walked through each of the key online marketing components they should have in place to increase online enquiries and bookings. They will leave the workshop with a self-assessment checklist covering 50 essential items. The checklist can be used as an online marketing action plan.
Topics include:
- Phase 1: Planning and website setup
- Phase 2: Attracting visitors
- Phase 3: Converting visitors into customers
- Phase 4: Relate - creating passionate customers and word of mouth
Website planning essentials that will save you thousands
An absolute necessity to anyone considering a new website or redesign. This course is dedicated to those businesses who are about to invest in a web strategy and new website or those who need to redevelop their existing website. Tourism operators will be taken through a best practice blueprint that they can use to plain their website and subsequent marketing strategy.
Topics include:
- Selecting the right content management system
- Selecting the right web partners
- How to bake SEO into their website
- How to source best images and video
- How to write content for the web
- How to integrate a successful social media marketing strategy
12 week action plan to setup and master your online marketing strategy
The tailored roadmap for your tourism operators. Each operator will walk away with a tailored 12-week blueprint for their business that you can discuss and review with them.
Topics include:
- Who does what: difference between web developer, search engine optimiser, graphic designer, host, ISP...
- Website architecture: usability vs design
- Search engine optimisation get the right keywords in the right place
- Sourcing liks that will help your Google rankings
- Optimising your Google Places listing
- Choosing the right online booking system
- Writing content for the web
- Measuring and improving your web strategy using Google Analytics
- Facebook Page: how to set one up and grow your likers
- TripAdvisor 101: getting started and getting reviewed
Getting up and running with the right online booking system
The one step workshop to demistify online bookings. This course uncovers key features operators need to be aware of when selecting and installing a booking system and how issues such as website usability could be costing them customers before they reach the booking button.
Topics include:
- Assessing their requirements
- Key systems to consider
- How to really compare apples with apples
- Features that actually make a difference
- Why website and booking system usability cannot be overlooked
- 10 reasons why bookings are abandonned
- Booking systems pricing models
- Integration with channel managers
Search engine optimisation essentials
Ensure your product is visible on the top of search engines. Toursim operators will be shown that they (or their web developer) can do to maximise their search engine rankings.
Topics include:
- How to identify the most profitable keywords using the free available tools
- Where keywords should be used and how to access them with a content management system
- How to structure content for best results
- The hierarchy of links, page titles, meta data, alt attributes
- Local search optimisation
- Getting links
- Google analytics
Clever content to convert website visitors into guests
Utilising copy, images and videos to their full potential. This course will teach operators how to write content for the web that appeals to visitors, how to use images and video to immerse the website visitors in the experience on offer.
Topics include:
- Understanding how visitors read on the web
- Key usability principles to follow
- How to write convincing headlines
- Anticipating your site users' questions
- Organising longer copy effectively
- How to utilise images and video cleverly and sourcing them on the web
- Writing effective calls to action to ensure the sale is only ever one click away
Learn how to get social media working for your business
Educating tourism operators on how to put their best social foot forward as individuals will have wide-reaching benefits to your region thanks to the use of user-generated content, videos, stories, information and awareness. Operators will walk away from the workshop with a weekly plan to grow and monitor their social media channels.
Topics include:
- Content and communication strategy
- Cross-promoting social networks effectively
- Integrating social media into your website and marketing material
- 10 things you mustn't do
- Platforms such as TripAdvisor, Facebook Page and Places, Live Chat, Google Places, Google Alerts, Social media dashboards and Twitter
Online reputation management with Facebook and TripAdvisor
Make your region stand out positively by training your operators on howt o manage their online reviews and generate positive word of mouth about the business and the region. At the end of this workshop participants will have completed a written online management reputation plan and have a clear idea of the steps they need to take to use many of the influential social networking sites to their advantage.
Topics include:
- A content strategy for the happy and not so happy conversations
- TripAdvisor: claiming and optimising listing, responding to reviews, adding a widget to the website and growing reviews
- Facebook Page and Places: setting up an effective business page, ceating a content strategy...
- Google Alerts, Social Mention and other reputation management tools
Email marketing strategy for your tourism business
Empowering operators to properly use this powerful tool will be one of the most effective way to bring existing or new business into the region. In this workshop operators will gain knowledge on how to send bulk personalised emails, manage and segment their database, which methods are good for upselling and cross-promotion and learn how to measure the success and reach of their email campaigns.
Topics include:
- Why Outlook shouldn't be used as an email marketing program
- The benefits of email marketing
- Creating and sending campaigns
- How to comply with Australian Spam legislation
- Using automation and scheduling
- Measuring campaign success
- Using email marketing to drive more traffic to your website
Maximise the opportunities of your tourism marketing partners
Do your operators know what is at their fingertips? Enable your operators to really leverage the tools available to them through their membership with your organisation, ATDW, TXA, your state or territory's events organisation. This workshop teaches operators what is actually available to them through their marketing partners.
Topics include:
- The best funding and grants available to them
- How to write a successful aware submission
- How to maximise their ATDW/TXA listing
- Other partners they should link with
- The best ways to request training and information from their partners
- Which channel managers are available to increase sales and save time
- Which key online travel sites should be tapped into and how
Smart web tools for smarter business
Give the gift of productivity. The web is full of tools that will save businesses thousands of dollars and many hours a week. let us show your operators the best and how to use them to your region's advantage. This workshop challenges tourism opeators to think creatively about how they can use the internet as an integral tool for improved business processes, communication, research, marketing and more.
Topics include:
- Google Apps (email, calendar, docs)
- Project management software
- Accounting with Saasu
- Live chat with Zopim
- Email marketing with Mailchimp
- Customer relationship management systems
- Content management systems
- Google Alerts
- Online review sites
- And many more
Marketing your accommodation / tour / winery business on the Internet
Clever marketing strategies for accommodation/tour providers (separate workshop for each vertical). Strengthen your region's position by helping accommodation/tour businesses realise how they can cross promote their business with other verticals.
Topics include:
- Strategy each vertical could use to tap into visitors outside of their marketing reach
- Link building
- Online reviews
- Vertical-specific sites to be listed on
- Online booking systems and channel managers
- Product bundling and distribution
For further information or to book please contact our office using our contact form or by calling us on 07 3103 7991.
download our course-summary
download our course catalogue
download our price sheet and request for proposal
download information about MyWebSchool.com