Our directors, Fabienne Wintle and Adam Wallace have trained over 3,500 small and medium Australian tourism operators since 2009.
They are thought-provoking business entrepreneurs and energetic
extroverts who practice what they preach daily in their online
marketing and web strategy development business.
Fabie and Adam will carefully orchestrate each presentation to the level
of understanding of your event's attendees by hand-picking case studies
and real-world business examples that demystify Internet marketing.
Available formats
Fabie and Adam are available individually or as a duo for your future conference, breakfast, keynote or panel session.
If you are looking for longer sessions please refer to our online marketing workshops page
Learning outcomes
Your delegates will leave the session with a solid understanding of
how to leverage online marketing to find and convert website and Facebook visitors into customers!
Packed with actionable tips designed to address many of the online marketing issues faced by today's tourism operator.
Topics will be decided with you in advance.
Topic ideas
Selecting the right web partner: the 5 pitfalls to avoid
Getting the basics right is so important but it is a step that is forgotten too many times and often leads to having to redesign the entire website. We use live examples of websites that fail to appear in search engines and to convert visitors into buyers.
How to ensure search engines rank my website on page one (Search engine optimisation)
Having a website that isn't search engine optimisied is similar to having a shop in the middle of the desert. What are the key elements that need to be applied to the website to ensure it can compete with other listings on page one of Google?
5 tips on how to write web content that turns prospects into customers (Conversion rate optimisation)
Writing content for the web is nothing like writing a brochure. These 5 clever tips will give the audience the tools and knowledge to immediately improve their content and turn visitors into buyers.
Social media: 10 tools every tourism business needs to master
Social media is here for good but can be oh so time consuming. We will show the audience 10 tools they should use to maximise their time and resources. A real winner every time!
Facebook marketing: how to successfully engage for higher returns
Facebook Pages are mimi websites that tourism businesses need to setup and manage. How are they best to do it and what tools can save them time and effort? A very popular session.