Beaches Backpackers are recognised as market leaders in the Australian backpacking industry with their 3 locations in Hervey Bay, Fraser Island and Airlie Beach. Not only do they provide quality backpacker accommodation but they also run organised 4WD tours through Fraser Island and Great Barrier Reef expeditions. The founders of Beaches Backpackers John and Sally are well known for creating a culture of FUN, exceptional quality and value for both their employees and their guests.

Beaches Backbackers knew their current website needed a face lift and improved functionality if they were going to be competitive in the online space. They found UntangleMyWeb.com online and asked us for a new custom design that still incorporates their current brand image. With their range of holiday packages and tours they required a customised tour display system, which we tailored to their product offerings. Beaches also have quite a distinct fun business personality and to ensure that is portrayed to online visitors we havecreated a customised blog and social media direction for them to communicate their personality.

What we did

• Incorporating beaches Backpackers existing logo we created a modern and FUN custom website design that matches and aligns with their business personality and branding
• Developed their new website and implemented a user friendly content management system that caters for dynamic content that can be edited and updated with ease by the operators themselves
• Integrated a brand new tour and package display system so their content is displayed in an interactive format that's geared to convert visitors
• Ensured the website was built using search engine friendly applications
• Set up a blog for Beaches Backpackers to let customers know up and coming events, what the Beaches team are up to and important travel information depending on the different seasons
• Included a tour locator so visitors can locate the closest tour or accommodation near them