The entrepreneurs of Centre Highlights, Chris and Naomi, spent many years exploring Outback Australia in a swag and a 4WD, enjoying the experiences of meeting locals and fellow travellers alike. Inspired by their travels they now provide tours of central Australia that incorporate the added benefits of comfort and convenience. Centre Highlights has enabled them to share their life style and passion for the outback with the world.

Chris and Naomi had an existing website when they first came to UntangleMyWeb.com, however they were seeking web based solutions to increase their websites traffic and subsequent conversions. Their website required search engine optimisation as while they were online people could not find them in organic search results. This is because their site was not optimised for common keywords and phrases that people are searching on for their tours. It was a perfect example of having a phone number that is not listed in the phone book so no one can find it.

We developed a new web strategy for Centre Highlights that included a new website design and redevelopment. We concentrated on writing engaging, detailed and optimised content for each tour that Centre Highlights offers. Their strategy has a strong focus on SEO in order for their website to start ranking in Google's organic search results when users search the keywords and phrases their site has been optimised for. This approach was a direct response to their need to increase site traffic and subsequent sales generated via their web presence.