How it all began...

UntangleMyWeb.com was created in August 2007 by Fabienne Rabbiosi, a Swiss IT, tourism and marketing expert.

Having worked at Gold Coast Tourism leading their market intelligence unit for 2 years prior to UntangleMyWeb.com Fabienne had met and worked with many tourism operators and regional organisations around Australia. It was through her dealings with tourism operators on a daily basis that Fabienne began to see the need for an affordable marketing strategy tailored to tourism businesses.

Traditionally domestic and international travellers used travel agents and read brochures to plan their holiday. Tourism businesses had to invest their marketing dollars in print (catalogues) and in developing relationships with travel agents and wholesalers to capture this market. However, over the past 5-10 years it's becoming the norm to research and book travel online. The International Visitor Survey (IVS) from Tourism Research Australia shows that over the last 3 years there has been a 10% increase in Internet tourism bookings and that 37% of international visitors to Australia book online. Google's Australian travel and tourism unit statistics reveals that 95% of people holidaying in Australia use the Internet to plan and research their holiday.

The opportunity

Since so many travellers research and book holidays to Australia online there is a need for the Australian Tourism Industry to be able to attract and convert this online traffic. Being Gold Coast Tourism’s leader of market intelligence Fabienne was well aware of changing consumer habits when it came to booking travel. She saw the calibre of online marketing used by Australian tourism operators and knew she could provide operators with superior strategic online marketing direction, tools and technology.
So in August 2007 Fabienne resigned from Gold Coast Tourism and by the end of that same day had designed her logo for UntangleMyWeb.com. Fabienne went full steam ahead and began working with councils, regional and state based tourism organisations to hold online marketing workshops with communities of tourism operators. These workshops focus on teaching operators how to drive their own website like their business, educating them on best practice SEO techniques and once the basics are in place showing them how to leverage and commercialise social media in their business.

When Fabienne was not presenting workshops she was building out SEO friendly websites for clients and writing training material. In UntangleMyWeb.com’s first year of operation Fabienne was contracted by the Australian Tourism Data Warehouse to prepare a training tool for beginners in online marketing known as the E-Kit. With over 100,000 downloads in 1 year the Tourism E-Kit is further testament to the demand for online marketing training.

UntangleMyWeb.com gets a new business partner

In January 2009 Fabienne met Mr. Adam Wallace at a web developer’s conference. Over coffee Fabienne learned of Adam’s extensive background in IT, web development, Search Engine Optimisation (SEO), online marketing and business strategy. Adam found Fabienne’s vision for UntangleMyWeb.com closely aligned with his own vision for his online marketing company and so they joined forces and became equal business partners shortly after.

UntangleMyWeb.com becomes a team of motivated online marketing professionals

From the minute Fabienne and Adam joined forces the business grew rapidly and with double the resources they took on more web development and web strategy work while increasing the delivery of online marketing workshops around Australia. With all areas of the business growing Fabienne and Adam began to build their team of online marketing professionals.

Check out what the team at UntangleMyWeb.com are up to at the moment.

Contact our team of tourism internet marketers on 07 3103 7991 or via email today!