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March 25, 2008 16:06 in Social Media for Tourism by Fabienne :: Article Rating

I hope you are all well aware of the Facebook phenomenon and the power of social-networking platforms to promote your brand. Well, I would like to share with you a very special little story.

In March last year, I was visiting Auckland, NZ and found myself at the top of the Auckland tower just about to jump to the bottom (don't ask!). This is where I met Stu (a bar manager) and Ollie Childs (a guitar song writer, singer and amazing artist, 2 mates that had just freshly landed from the UK.

We all jumped for our lives from the Auckland Tower (except for Ollie who for some reason had managed to get out of it because of photography duties...) and instandly bonded! My friend Michelle and I ended up spending 3 days with the boys and did all sorts of fun activities - Canyoning, Bungy Jumping, Busking (just to see if Ollie was as good as we thought he was!) etc. Auckland is just the place to be for adventurous wild fun!

We developed such a great friendship that "the boys" (their official nickname by then) visited us on the Gold Coast for 10 days in exchange of Guitar Lessons. This is when I experienced my first musical "ah ha" moment and I realised that I really was a hopeless guitarist and the Online Marketing field was definitely a great valid choice. However, Ollie was just pure pop magic and there was no doubt at all that fame was just around the corner...

You have read that far, but what is there in common with Ollie Childs and Online Marketing? Well, you have all heard about artists who got famous via the web right? Ollie did even better - he did not only use the web as a crutch or medium but made it a crucial part of his art. Check out for yourself: [youtube]http://www.youtube.com/watch?v=VFVPv2xGmT0[/youtube]

147,229 views on Youtube so far. I am eager to check the increase every day! Ollie also has a MySpace page (which works very well as online marketing for Musicians and other artists) where you can listen some of his originals: http://www.myspace.com/oliverchilds. And to my knowledge, he is still single...;-)And just to prove you that I am not just one of Ollie's Facebook Friends, here is a little memory from our Auckland moments!

Feel free to forward this article and direct your friends to Ollie's video and experience for yourself what the web could do for your brand and your business. Ollie - if you ever read this - you Rock!

Ollie Childs, Fabienne Rabbiosi, Stu Fairbrass, Michelle Currey - Auckland March 2007

 
 
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Nick James said:
The saimple advice on this page is priceless. I am just in the proces...more >>

 
Liz Ward said:
Excellent advice as usual Fabie. If every Australian tourism operator...more >>

 
principal-solutions said:
A great idea fo that research about the time of the visiting of the pa...more >>

 
Ben Maden said:
Thanks for the mention in the post guys :) Unfortunately the video ne...more >>

 
Michelle said:
I have a question. I have gone to a lot of trouble to go through my co...more >>

 
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