Blog - Online marketing for tourism

January 22, 2010 12:09 in Media Releases by alexandra

On Tuesday January 19, 2009 the Minister for Small Business, Dr Craig Emerson announced $250,000 of the Australian Government funded Small Business On...

Tags: Small Business Online Program

January 16, 2010 14:38 in Tourism Internet Marketing by Fabienne

8 Things Every Australian Tourism Businesses Should Do to Boost their Online Sales in 2010 1. Address each one of the 4 steps of the web traveller's ...

Tags: tripadvisor, localsearch

October 23, 2009 16:19 in Web Development by Fabienne

This is what I have been told, half-way through delivering an online marketing workshop to tourism operators in Airlie Beach, North Queensland, gatewa...

Tags: Web Developers

October 06, 2009 16:38 in Web Strategy by alexandra

We've noticed a key component missing from many web strategies we look at every day is effective online brand positioning. The missing link! It is a c...

Tags: Brand Positioning

September 07, 2009 17:01 in Social Media for Tourism by Fabienne

I am on the delayed 7.30am from Brisbane to cosy Launceston, Tasmania to deliver an online marketing workshop to North Tasmanian tourism associations ...

Tags: Reviews

July 07, 2009 16:16 in Workshops by Fabienne

You really realise it is winter in Brisbane when it is still dark at 6.30 am! I can’t complain though, thank god I don’t live in Norway…

Adam and I delivered a fast-paced 30min online marketing workshops to the members of the South East Brisbane Chamber of Commerce this morning… Thanks Penny, Jennifer and Heather for inviting us to present.

Tags: Brisbane Chamber Of Commerce

June 03, 2009 17:24 in SEO by Fabienne

Good evening tourism world….

I was delivering a 6h online marketing workshop for tourism in the Scenic Rim near Brisbane today and we briefly touched on the importance of link building....

Tags: Link Building

May 08, 2009 08:54 in Untangle Employment by Fabienne

We are after a web graphics professional who will not be employed to design websites.

What??? Yes that’s right, we would like to use your arty skills in a business sense. We want you to be a conductor: provide direction and guidance to our graphic designers and web developer on one side and to our clients on the other side

March 08, 2009 15:06 in Client Portfolio by Fabienne

When Alex from Equathon contacted us he told us he had to be live within 2 weeks with his new website as he was going on TV on March 7th!

We had 2 weeks to create a brand new website....

Tags: Tourism

February 26, 2009 15:26 in Tourism Internet Marketing by Fabienne

What infuriates me in the online industry is that it is really easy for ill-intentioned businesses to take advantage of smaller businesses who don’t know what they don’t know.

Stay away from tourism rip-off sites....

Tags: Video

January 22, 2009 16:14 in SEO by Fabienne

Optimising your tourism website for search engines is one thing, but optimising your website for local search needs a slightly different approach.

Where are local tourists coming from?

Tags: Local Search

January 12, 2009 16:41 in Web Technology by Fabienne

A wiki is the online version of a whiteboard. It will avoid you send emails left right and centre and will save about 10h of your time.

Imagine you are in a meeting with your colleagues, peers and managers. Can you see that whiteboard everyone scribbles on? Right. Now take this whiteboard online (set up a wiki), let your peers know what the address is and voila. Everyone is now able to remotely contribute, and changes are tracked....

Tags: Wiki's

January 09, 2009 16:49 in Web Development by Fabienne

Last night, the little geek in me decided to ditch the iMac and battle the elements (aka finding a parking spot in the city) to attend my first ever web developer Meetup......

Tags: Web Developers Brisbane

January 03, 2009 17:00 in Tourism Internet Marketing by Fabienne

A great piece of technology is defined by its ease of use… and how up-to-date the technology is with the needs of its target market.

Well, let me tell you, over the past 10 years I have seen many online booking systems for the tourism industry. From the simple online contact form that lands in the wrong mailbox, to the $20,000 “now obsolete” custom-built system.....

Tags: Online Booking Systems

January 03, 2009 16:57 in Tourism Internet Marketing by Fabienne

If you don’t already know this, please make a mental note and seek professional advice :

• There is no point to have a website that is never updated
• Updating a website doesn’t mean changing a couple of words or prices on a page....

Tags: Content

December 24, 2008 17:03 in Online Marketing by Fabienne

Some of you might know that UntangleMyWeb.com’s chief optimiser’s background is Swiss, Italian and Australia… The Swiss are, by definition, very organised.....

Tags: About UntangleMyWeb.com

December 20, 2008 13:41 in Web Development by Fabienne

Virginia had built her website herself using Dreamweaver but we never got to see it as her hosting company was hacked and the website was redirecting to Russia!

At UntangleMyweb.com we ensure you are set up with a system that works and is sustainable.

Tags: Hosting, Cost Effective Websites

December 11, 2008 23:15 in Client Portfolio, Tourism Internet Marketing by Fabienne

The E-kit is a suite of tutorials about online marketing designed to Australian tourism operators. It was launched in October 08 by the ATDW and has already been downloaded more than 30,000 times!

UntangleMyWeb.com was the main consultant on the E-kit project which was a huge success and look out for the first update in March 2009!

Tags: Tourism E-Kit

November 26, 2008 03:28 in Befriend the Search Engines by Fabienne

Imagine the travel and tourism industry without the Internet.

Hard to conceive, isn't it? The travel industry was amongst the first to be transformed by the WWW. The Internet as a channel of distribution has become one of the most successful channels used by consumers to research travel options, compare prices and make reservations for airline tickets, hotel rooms and car rentals....

Tags: SEO

October 20, 2008 14:14 in Client Portfolio by Fabienne

Riverlife approached UntangleMyWeb.com to help them strengthen their online strategy. Riverlife Adventure Centre is based in Brisbane and offers plenty of river and non-river based Activities.

We started a 6-month plan in October 08....

Tags: CMS

October 20, 2008 14:11 in Client Portfolio by Fabienne

The Peppers Hidden Vale Lodge website didn’t meet the need of the organisation.

It couldn’t be found on search engines and the hotel couldn’t easily maintain it and add more content such as images and new pages...

Tags: SEO

September 19, 2008 15:17 in Client Portfolio by Fabienne

Patrick and Rachael Crotty, the owners of crottyshopfitting.com.au, a successful shopfitting business on the Gold Coast contacted us as they were very unhappy with their current website.

Their contact form didn’t even work and they weren’t getting any help.

Tags: Local Search Content

August 19, 2008 15:22 in Client Portfolio by Fabienne

Zengarra contacted us in 2007, further to one of UntangleMyWeb.com’s online marketing workshop. Their website wasn’t doing their magnificient couple’s getaway any favour.

It was dated and required Dreamweaver to update....

Tags: Keyword Research

August 11, 2008 03:59 in Tourism Internet Marketing by Fabienne

Today Tourism Australia launches their new campaign for our international visitors... but at UntangleMyWeb.com we have got a little something for you, our Tourism Operators!

The guide to successful online marketing for tourism operators, the tourism e-kit, is now live and ready to be downloaded by YOU!

Tags: Tourism E-Kit, Online Marketing

July 18, 2008 13:52 in Tourism Internet Marketing by Fabienne

Today I attended the QTIC - State of play seminar in Brisbane City on tourism trends.

7.30 am start is quite early when you live in Bayside Brisbane ...

Tags: QTIC

July 16, 2008 15:23 in Workshops by Fabienne

I am very glad that I am using my fingers to communicate on this chilly morning as I have (almost) no voice left! See, I almost lost my voice last nit...

Tags: Online Marketing Workshops Beaudesert

April 02, 2008 15:48 in Tourism Internet Marketing by Fabienne

In Australia, TripAdvisor is one of the most well-known online reputation checker how I like to call it. For those who do not know, TripAdvisor is an ...

Tags: tripadvisor, Online Reputation Management

March 25, 2008 16:06 in Social Media for Tourism by Fabienne

I hope you are all well aware of the Facebook phenomenon and the power of social-networking platforms to promote your brand. Well, I would like to sha...

February 13, 2008 09:39 in Workshops, Online Marketing by Fabienne

This is what I love about my job, I get to meet real people who all work hard at promoting fantastic tourism products throughout Queensland. Yesterd...

Tags: Online Marketing Workshops Beaudesert

December 17, 2007 09:55 in SEO by Fabienne

Here is what I believe to be a beginner's glossary to Search engine and Web terms. I must have of course omitted a few key terms but if you post them...

December 13, 2007 10:15 in Tourism Internet Marketing by Fabienne

How wonderful is technology, especially when it can get "translated" into a real, A5 size hard-cover book that I can take on the train and which will ...

Tags: Tips from the T-List

December 11, 2007 10:29 in Workshops, Online Marketing by Fabienne

A fantastic part of my job is being able to spread my passion for search engine marketing and optimisation. Don't you just love it when you can make a...

Tags: Online Marketing Workshops Beaudesert

October 19, 2007 10:39 in Tourism Internet Marketing, SEO by Fabienne

Over the past few months, I have had many discussions with Tourism and Hospitality operators who wanted to know about what my business Untanglemyweb.c...

Tags: Keyword Research

October 15, 2007 11:04 in Tourism Internet Marketing by Fabienne

I spend most of last week travelling around the Whitsunday islands in Queensland, Australia. My incredible husband surprised me with organising it all...

September 26, 2007 11:58 in Tourism Internet Marketing, SEO by Fabienne

How do people book their travel? Is the online share growing? What is certain is that there are many more online bookings of trips and travel over the...

Tags: Keyword Research

September 26, 2007 11:23 in Tourism Internet Marketing, SEO by Fabienne

Tourism is, by definition, one of the most information-intensive industries. How are we, as potential customers, going to find information on that fan...

Tags: SEO

September 20, 2007 12:18 in Tourism Internet Marketing, Social Media for Tourism by Fabienne

Talking about e-marketing, e-business, e-booking is a given. But could we talk about e-behaviour? If I compare myself with my mother, the first thing ...

September 12, 2007 12:29 in Social Media for Tourism by Fabienne

You have read and heard about Facebook, MySpace. You do understand that it is an online type of whiteboard where people write thinks on about themselv...

September 06, 2007 12:44 in Social Media for Tourism by Fabienne

How often have you had a meal out at a restaurant and had a disastrous experience? Or had to wait over an hour for your meal (even though the waitre...

September 05, 2007 12:54 in Tourism Internet Marketing by Fabienne

G'day all, hope you are having a fine day wherever you are. Here on the Gold Coast the weather has been atrocious enough to remind me of the winter in...

September 03, 2007 13:18 in Tourism Internet Marketing by Fabienne

My last post was about the issues SMTE's have with the web... I thought I would explain in further depth what SMTE's are, and give you a little illust...

September 03, 2007 13:06 in Tourism Internet Marketing by Fabienne

ROI used to be and still is one of the hype and buzzy word in the Corporate world. However, over the past few years, his little brother "web-analytics...

Tags: Google Analytics

July 17, 2007 14:26 in Tourism Internet Marketing by Fabienne

Sunday 9am. Back online, as you do. I haven't dreamt last nite, I 'bleamt'. All these thoughts were on my mind... blog analytics, driving traffic, plu...

July 13, 2007 14:46 in Tourism Internet Marketing by Fabienne

How often have you looked at the amount hotels charge for internet access and have wondered when this saga was ever going to stop? When I lived in S...

July 12, 2007 15:07 in Tourism Internet Marketing, SEO by Fabienne

I was having lunch with one of my best friends yesterday and was happily running her through the wonders of the web and how she had to tackle the whol...

Tags: Keyword Research

July 05, 2007 15:39 in Tourism Internet Marketing by Fabienne

Being in charge of Market Intelligence in the Tourism industry, I am well aware of where and when different publications and stats are released. Howev...

July 05, 2007 15:28 in Tourism Internet Marketing by Fabienne

How to add RSS buttons and code to your blog? It seems pretty straight forward you would think. "Just google it" I told myself... well, the answer is...

Tags: Blogs